Maximize Every Minute: The Importance of On-Hold Marketing

Turn Waiting Time into Winning Time for Your Brand.

Did you know that your customers’ waiting time on hold can be turned into a marketing opportunity? Learn how to maximize this time to promote your brand!

More than half of callers are put on hold for a minute or longer. That's a lot of time to connect with your customers!

30%

of callers hang up after waiting on hold for a minute or longer.

70%

of callers are put on hold for more than one minute.

95%

of customers prefer on-hold messages to silence or background music.

Impact on Customer Satisfaction:

90%

of callers think that on-hold messages are an improvement over silence or background music.

85%

of customers feel that a company values their time if they receive on-hold messages.

80%

of callers are more likely to stay on hold if the message is informative and engaging.

Promotional Opportunities

Measuring Effectiveness

Identify Key Metrics

Track Performance Use

your phone system's analytics to track the performance.

Survey Customers

Ask about their experience while on hold.

Conclusion

In conclusion, waiting time within calls carries more weight than it might seem. Recognizing the potential of waiting time as an engagement opportunity is a step toward crafting a more customer-centric approach in today’s competitive business landscape.